Vodafone is expanding its presence in Africa, as it looks to capitalise on growth in the continent’s corporate market.The operator is establishing two new regional hubs in Nairobi and Accra to better serve enterprises in east and west Africa, respectively.
It says revenue from the continent’s corporate sector is showing “strong growth”.In the financial year ending March 2013, Vodafone’s revenue from African enterprises exceeded €1 billion.Vodafone Global Enterprise, the part of the company targeting this potential growth market, says it has “more than 600” multinational customers with operations in Africa.Like other operators, Vodafone is looking at ways to diversify away from its core businesses in Europe to find higher growth markets around the world.
The new hubs will complement the existing customer service operations of Vodafone Egypt in Cairo and Vodacom in Johannesburg.Stevan Hoyle (pictured), Vodafone Global Enterprise’s president of Asia-Pacific and sub-Saharan Africa, said: “Many global companies expanding their presence in Africa are daunted by the challenge of setting up operations in different countries, each with their own infrastructure and communications challenges. Companies are looking for expert help in minimising the cost and complexity of their communications across Africa and beyond.”
