NEWS

Samsung Mobile South Africa has confirmed a multi-million Rand sponsorship of Team MTN-Qhubeka for a three- year period, starting January 2013.

 

 This sponsorship, part of the consumer electronic brand’s key focus on building Africa, will not only see Samsung Mobile supporting the MTN-Qhubeka Pro Continental cycling team financially, but through this partnership, a percentage of Samsung GALAXY smartphones and tablets sales will be used to continue to fuel the Qhubeka World Bicycle Relief Programme.

 

Craige Fleischer, Director of Mobile Communications at Samsung South Africa, said: “We are very proud to be able to sponsor Team MTN-Qhubeka, as this is truly the first African cycling team which will be taking part in local and international events, with the dream of participating in the Tour de France in 2014.

 

 “This is an incredible opportunity for Samsung Mobile to support our vision of Built for Africa, as Team MTN-Qhubeka is not only unifying and developing riders across the African continent, but providing the platform to showcase Africa’s talent on a global stage.

 

“Additionally, through this sponsorship we also get to participate in a meaningful programme that is transforming people’s lives,” he added.  

 

“Through Qhubeka, the sponsorship has really focused on core principles key to Samsung; namely sustainability, youth empowerment, transforming education and healthcare – the work Qhubeka does with giving bicycles to children in return for work done to improve their environment – truly delivers real hope for children and communities alike – which is an extension of our global Hope for Children initiative.”

 

The benefits that accrue to such communities, through the Qhubeka project, not only includes reducing the time it takes for children to walk to school, but it also allows the children to get to school on time without exhaustion or fatigue – which aids concentration levels and improves the learning experience.

 

Doug Ryder, Team Principal at MTN-Qhubeka Cycling, said: “Through Qhubeka and World Bicycle Relief, bicycles are being provided across Africa while Team MTN-Qhubeka is developing African sporting icons as its riders take on the greatest cycling races in the World.

 

The entire pro-continental and local team have been kitted out with the latest Samsung mobile products, namely; the Samsung GALAXY Tab 2 and the Samsung GALAXY S III.