MASTERCARD has appointed Keisha Clark as Vice-President and Business Leader of Business Development in West Africa.
In her new role, Keisha will be tasked with expanding MasterCard’s business in Anglophone West Africa, a region of five countries, namely: Nigeria, Ghana, The Gambia, Sierra Leone and Liberia.
In addition to expanding the business in West Africa, Keisha will also oversee the growth of MasterCard’s scope of products and number of customers, at a time when many governments in the region are highlighting the vices and cost of cash, thereby ensuring increased opportunities for the technology company in the payments industry, a statement by the firm on Sunday indicated.
Keisha joined MasterCard from JP Morgan Chase in New York, where she was an assistant vice-president responsible for new client implementation of treasury products.
Prior to that, she worked at MasterCard as the Director, Account Support and Implementation, with direct responsibility for managing implementation of new and existing products.
She also worked at American Express as a Senior Marketing Manager for Customer Development. Keisha has spent over 15 years of her career in finance and payments, 13 of which have been specific to the payments industry.
Commenting on the appointment, Vice-President and Area Business Head for MasterCard in West Africa, Omokehinde Ojomuyide, said the trend in the region’s payments industry pointed to increased opportunities for the company to demonstrate its leadership in the war against cash, adding that investment in top talent and technology was key to MasterCard’s strategy for Africa.
Ojomuyide said, “We are glad to welcome Keisha back to MasterCard, and look forward to working with her to grow our business in a region that we believe holds much promise for us.
“The rise of Africa’s economies is n o longer a dream but a reality, and with this rise, we not only see the opportunities to realise our own vision of a world beyond cash, but to be a part of the exciting story that is Africa’s renaissance.”
Keisha holds a BA in Economics (Marketing concentration) from Syracuse University in New York, and is an experienced sales, marketing and product development professional with proven ability to successfully create and implement marketing campaigns, build brands and create innovative marketing programs.
“I am excited to be returning to MasterCard, a company whose focus is on collaborating with governments and the private sector to deliver electronic payments in Africa,” Keisha said on her appointment.
