African telecommunication giant, MTN has launched the MTN Business Directory Services app that helps entrepreneurs place their business on a map. This will provide adequate visibility for small business owners in Africa.
The Business Directory Services app uses new location and algorithm technology to highlight the most appropriate businesses and point of interest locations and also includes emergency services closest that are within users’ vicinity which can be assessed at the touch of an ‘SOS’ button.
The app uses location-based positioning that provides a comprehensive and highly practical directory service.
“Any concern, such as estate agencies, banks, retailers, home-based hair salons and even businesses on the move like mobile Shisa Nyama outlets, once listed on the directory, can be located through this app at a touch of a button,” says MTN SA Chief Enterprise Business Officer, Kanagaratnam Lambotharan said.
He described it as an innovative way for informal and formal businesses to be discovered by customers and potential clients on mobile platforms, adding that “tourists and locals alike can download the app on their mobile phone and start searching for the locations of products or services they need.”
