Dubai-based Emirates Airline has become the first carrier to achieve one million followers on photo-sharing social network Instagram.
Since launching on the platform in November 2013, Emirates has become Instagram’s largest transportation brand, generating more than 5.8 million likes and comments.
Popular initiatives like its cabin crew campaign have seen the airline’s social media standing soar, generating more than a million likes and comments in less than two months.
"As the old saying goes, a picture is worth a thousand words. Instagram is a great platform for us to share inspiring visual content about our people, interesting aspects of our operations, places to see, and things to do while travelling.
Emirates has grown its Instagram following organically, and we are proud to hit the one million followers milestone," said Emirates divisional senior vice president for corporate communications, marketing and brand Boutros Boutros.
Emirates has also become the first airline to hit 500,000 followers on LinkedIn and boasts a combined community of 11 million users across the business network, Facebook, Twitter,, Google+ and Instagram.
